A place for beauty, business, and ideas

The Founder’s Edit

I ♡ LISTS! 

Here it is. My coveted list.

A curated collection of resources and field notes on brand building, creative business, and making ideas matter.


Think of this as a living library: part required reading, part behind-the-scenes sidekicks, all curated to help you run your brand (and your life) with more clarity, ease, and flow. XOXO

THE 6 START-UP ESSENTIALS

Foundations First

Handle the fundamentals, then focus on the extraordinary.
From LLC and identity to finances and communication, these six essentials establish your credibility from the start.


01/ REGISTER YOUR LLC

LEGAL ZOOM

The simplest, most affordable way to get your legal ducks in a row without hiring a whole law firm.

02/ SET-UP YOUR BRAND HQ

GOOGLE WORKSPACE

Obvious? Yes. Essential? Also yes. From Drive to Docs to Gmail, consider it your digital filing cabinet, conference room, and Rolodex.

03/ FINANCIAL SOFTWARE

WAVE APP

Track income, send invoices, and prep for taxes—clean, simple, and free.


04/ BUSINESS CREDIT CARD

CHASE INK

The go-to for founders who like their expenses to work as hard as they do.

05/ BEAUTIFUL CLIENT MANAGEMENT

WILLOWSPACE

The client portal I wish I’d found years ago. Contracts, invoices, projects—finally all in one tidy home. See why it’s the only system I actually stuck with.

06/ VA-VA-VOOM EMAIL NEWSLETTERS

FLODESK

Send gorgeous emails, freebie funnels and forms people get excited about. Get 50% off your first YEAR with the link below.

FEATURED POSTS
Close-up of a plain, solid orange surface with faint lines and a slight indentation.

The
Red Thread

WHERE THE LEFT BRAIN STIRS
AND THE RIGHT BRAIN SEASONS

A mixture of musings, sprinkled with a pinch of humor and honest brand building. Written by your host, Olivia Ives-Flores

A woman with wavy red hair dressed in a red and black tiger-striped blouse and patterned black and white pants stands next to an abstract blue sculpture. The sculpture resembles a head and shoulders. The setting appears to be a gallery or art space with a bookshelf and a large window behind her.
Woman with long blonde hair wearing a blue baseball cap with the word 'ART' on it, pointing to her head, wearing large earrings and a patterned top, in a room with colorful artwork.

HI! I’M OLIVIA IVES-FLORES

Following the
Red Threads

I believe business is a deeply human and creative act, shaped as much by curiosity, contradiction, and lived experience as strategy itself. A place for ideas in motion, thoughtful provocations, and the threads connecting our work and our lives. So stay awhile and enjoy a pause from business-as-usual.

All Blog Posts
Magazine titled 'Studio Flo' with images of art projects and creative designs on the cover, resting on a red envelope.

THE STUDIO FLO EXPERIENCE GUIDE

YOUR NEXT CHAPTER STARTS HERE

A guide for navigating moments of inflection, articulating your point of view, and building around what matters most.