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REINVENTION is
an ART FORM.

YOUR BRAND IS THE CANVAS.

A person drawing sketches of houses in a notebook, sitting at a dark wooden table with art books and decorative vases.
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Scroll To Discover

REINVENTION is
an ART FORM.

YOUR BRAND IS THE CANVAS.

A woman is drawing on a notepad, with paper and sketches on the table. She is sitting at a dark wooden table with decorative items in the background, including vases and a chair.

REINVENTION is
an ART FORM.

YOUR BRAND IS THE CANVAS.

Close-up of a woman's face in black and white, with her hand partially covering her forehead. Her eye and lips are clearly visible with detailed makeup.
A person with bare legs wearing a red skirt with black and white floral patterns is sitting at an outdoor café table. There is a cup of coffee on the table, and a bicycle is parked nearby, casting a shadow on the ground.
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Scroll To Discover
A person drawing sketches of furniture on paper with a pen, sitting at a dark wooden table with ceramic vases and a chair in the background.
Close-up black and white photograph of a person's face, showing only one eye, nose, and lips. Hand with fingers near the eyebrow, partially covering the eye.
Table with architectural sketches, two glasses of espresso, one glass of water, a glass of red wine, a spoon, and a black pen. 
Scroll To Discover

REINVENTION is
an ART FORM.

YOUR BRAND IS THE CANVAS.

A woman in a red dress with a floral pattern is sitting at an outdoor cafe table with a cup of coffee. She is barefoot, with her legs stretched out on a chair, near parked bicycles on the pavement.
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Person working on interior design or architecture project at a white desk with books, samples, a laptop, glasses, and printed material. 
FOUNDED 2013 / RE-IMAGINED 2026

PART STRATEGIC ATELIER,
PART CREATIVE PLAYGROUND

STUDIO FLO merges artistic intuition with business acumen.

For founders and cultural leaders who see their business as a body of work and their brand as an authored point of view.

Work With me → 
HI, I'M OLIVIA

Founder. Brand whisperer. Art-world insider turned creative strategist.

A woman with long red hair and yellow sunglasses poses in front of a cityscape map. She is wearing a red and black animal print blouse and patterned pants, standing at a desk with a modern lamp, plant, and electronic devices, with a foosball table and headphones nearby.

Over the last 15 +years, I’ve had the pleasure and honor to build, launch and pivot dozens of brands. Partnering with Fortune 500 companies, cultural institutions, private social clubs, and some of the most compelling founders, thinkers and creators working today.

But it wasn’t always like this. My own entrepreneurial path started back in art school. Before algorithms and “personal brands” were a thing. Back when my version of a business plan meant trusting my instincts and following the work wherever it led.

“
A BRAND is MORE THAN DESIGN, it’s WORLD-BUIDLING.

It’s how you show up, tell your story, and craft the version of the future you want to live in. My work is about helping you do that artfully, strategically, and in flow.”

OLIVIA IVES-FLORES
CREATIVE STRATEGIST & BRAND PROVOCATEUR

A woman wearing sunglasses and white pants standing next to a young child dressed in red pajamas with bunny and ice cream cone patterns at an airport, in front of departure screens. 
BUT WHAT I’M MOST PROUD OF IS THIS...

I’ve built a creative life that’s sustainable, self-directed, and deeply fulfilling. One that has endured pivots, a pandemic, AI, and now, motherhood.

Without ever compromising the integrity of the work or the quality of my life.

I bring that same grounded ambition to my clients. Equal parts strategist and artist, I help founders translate their vision and expertise into businesses that are both professionally ambitious and creatively alive.

Not by adding more.
But by refining what matters most.

Because clarity isn’t just strategy, it’s liberation.
And when you’re in flow, your business feels like art.

“We wanted a brand that reflected the caliber of our associates and the quality of our work.

STUDIO FLO gave us exactly that.”

The workshops and interviews helped us understand our company more clearly and define how we wanted KIC to evolve. The result feels elevated, confident, and much more representative of who we are today and what we're building towards next. We’re so happy we chose Olivia and her team.”

Camilla Pirete
Kensington Investment Company
Director of Boston Leasing & Marketing

In GOOD
COMPANY

Drawing on 15+ years of experience advising legacy brands, we apply the same strategic rigor and creative finesse to founder-led brands.

READ MORE REVIEWS→
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HOW WE ROLL

The VIBE

Like a dinner party that lingers long after the last glass is poured, our work thrives on curation and connection. Where hospitality meets clarity and ideas come alive in conversation.

The THINKING

This work is personal, immersive, collaborative, and highly intentional.

We move between conversation and synthesis. Zooming out to define the vision, then refining it with precision.

Our PEOPLE

Our client relationships are built on trust, guided by taste, and sparked by a shared appetite for bold ideas.

We curate, question, and provoke. We care deeply and edit ruthlessly.

A torn piece of black paper revealing a distorted black and white cityscape with tall buildings in the background.

The work may change.
Our values do not.

CARing ENOUGH 
TO TELL THE TRUTH

I challenge perspective with care, helping you see the full landscape so what you build now holds meaning long after launch.

A spirit of hospitality

Great brands make people feel welcome. My process is no different. I curate meaningful experiences that bring people together.

Collaboration as catalyst

Studio Flo may be founder-led, but I don’t work alone. I curate teams and co-create projects with best-in-class creative partners because ideas expand when shared.

Celebration, always

I believe in joy as a practice. Brainstorms that spill into dinner, launches worthy of a toast, and brands that feel like an extension of your home.

Curiosity with direction

I am a forever student. Always asking questions, chasing obsessions, exploring what’s next and turning that learning into clarity, structure, and forward motion.

Flow between worldS

The work thrives where opposites meet. Left brain and right brain, muse and method, creativity and strategy. Let’s stay in that state of flow, letting art and science shape each other.

A woman with long hair and earrings smiling while standing near a fire pit at night, with blurred people and trees in the background.

YOUR BRAND IS NOT JUST A NICE-TO-HAVE.

It’s YOUR CLEAREST POINT of VIEW

IF IT DOESN’T STIR SOMETHING,
IT WON’T STAND FOR ANYTHING.

So, are you ready to be truly seen?

BOOK A CLARITY CALL→
A brochure cover with the title 'STUDIO FLO' and images of various creative and design projects, including art, illustrations, and photographs, with the subtitle mentioning 'Brand Advisory & Design | Experience Guide'.

THE STUDIO FLO EXPERIENCE GUIDE

YOUR next CHAPTER STARTS here

A guide for navigating moments of inflection, articulating your point of view, and building around what matters most.