Scroll To DiscoverREINVENTION is
an ART FORM.
YOUR BRAND IS THE CANVAS.
Scroll To DiscoverREINVENTION is
an ART FORM.
YOUR BRAND IS THE CANVAS.
Scroll To DiscoverREINVENTION is
an ART FORM.
YOUR BRAND IS THE CANVAS.
Scroll To DiscoverREINVENTION is
an ART FORM.
YOUR BRAND IS THE CANVAS.
FOUNDED 2013 / RE-IMAGINED 2026 PART STRATEGIC ATELIER,
PART CREATIVE PLAYGROUND
STUDIO FLO merges artistic intuition with business acumen.
For founders and cultural leaders who see their business as a body of work and their brand as an authored point of view.
HI, I'M OLIVIA Founder. Brand whisperer. Art-world insider turned creative strategist.
Over the last 15 +years, I’ve had the pleasure and honor to build, launch and pivot dozens of brands. Partnering with Fortune 500 companies, cultural institutions, private social clubs, and some of the most compelling founders, thinkers and creators working today.
But it wasn’t always like this. My own entrepreneurial path started back in art school. Before algorithms and “personal brands” were a thing. Back when my version of a business plan meant trusting my instincts and following the work wherever it led.
“
A BRAND is MORE THAN DESIGN, it’s WORLD-BUIDLING.
It’s how you show up, tell your story, and craft the version of the future you want to live in. My work is about helping you do that artfully, strategically, and in flow.”
OLIVIA IVES-FLORES
CREATIVE STRATEGIST & BRAND PROVOCATEUR
BUT WHAT I’M MOST PROUD OF IS THIS...I’ve built a creative life that’s sustainable, self-directed, and deeply fulfilling. One that has endured pivots, a pandemic, AI, and now, motherhood.
Without ever compromising the integrity of the work or the quality of my life.
I bring that same grounded ambition to my clients. Equal parts strategist and artist, I help founders translate their vision and expertise into businesses that are both professionally ambitious and creatively alive.
Not by adding more.
But by refining what matters most.
Because clarity isn’t just strategy, it’s liberation.
And when you’re in flow, your business feels like art.
In GOOD
COMPANY
Drawing on 15+ years of experience advising legacy brands, we apply the same strategic rigor and creative finesse to founder-led brands.
READ MORE REVIEWS → 
HOW WE ROLLThe VIBE
Like a dinner party that lingers long after the last glass is poured, our work thrives on curation and connection. Where hospitality meets clarity and ideas come alive in conversation.
The THINKING
This work is personal, immersive, collaborative, and highly intentional.
We move between conversation and synthesis. Zooming out to define the vision, then refining it with precision.
Our PEOPLE
Our client relationships are built on trust, guided by taste, and sparked by a shared appetite for bold ideas.
We curate, question, and provoke. We care deeply and edit ruthlessly.
The work may change.
Our values do not.
CARing ENOUGH
TO TELL THE TRUTHWe challenge perspective with care, helping you see the full landscape so what you build now holds meaning long after launch.
A spirit of hospitalityGreat brands make people feel welcome. Our process is no different. We curate meaningful experiences that bring people together.
Collaboration as catalystWe may be founder-led, but we don’t work alone. We co-create with handpicked creative partners because ideas expand when shared.
Celebration, alwaysWe believe in joy as a practice. Brainstorms that spill into dinner, launches worthy of a toast, and brands that feel like an extension of your home.
Curiosity with directionWe are forever students. Always asking questions, chasing obsessions, exploring what’s next and turning that learning into clarity, structure, and forward motion.
Flow between worldSOur work thrives where opposites meet. Left brain and right brain, muse and method, creativity and strategy. We stay in that state of flow, letting art and science shape each other.
YOUR BRAND IS NOT JUST A NICE-TO-HAVE.
It’s YOUR CLEAREST POINT of VIEW
IF IT DOESN’T STIR SOMETHING,
IT WON’T STAND FOR ANYTHING.
So, are you ready to be truly seen?