BRAND STRATEGY + identity + DIGITAL presenceB-SIDE
A fresh take on the news for the next generation of readers.
Powered by Boston Globe Media, The B-Side began as a bold new way to bring local news to Gen Z. I led the strategy, identity, and digital direction, helping turn the idea into a distinct media brand with more than 50,000 subscribers in six months, paid membership, brand partnerships, and a thriving Supper Club.